
"Celebrating and promoting environmental awareness has been at the heart of Discovery's mission since its inception, when John Hendricks made the Earth the centerpiece of the company's logo and synonymous with its very identity," said David Zaslav, president and CEO of Discovery Communications. "It is a responsibility and commitment we take very seriously. From the launches of Discovery Channel, Animal Planet and last year's debut of Planet Green - the first and only network fully dedicated to protecting and preserving the planet - to the airing of the historic Planet Earth series in 2007, and now, our month-long, multi-platform Earth Day celebration, Discovery is continuously looking for innovative, inspiring and engaging ways to spread the word about environmental stewardship."
"Earth Day gives us the opportunity to engage people at a time when interest and awareness about the environment is elevated," said Laura Michalchyshyn, President and General Manager of Planet Green. "Whether it's original programming, special online content and resources or volunteer events, we are committed to helping people take that next step toward a sustainable future."